Course : Marketing Research for Erasmus Students

Directions

In this report, for each of the papers that you discuss on your 1st report that you have already posted, you will cite the following, accordingly:

Article title, authors, journal

• The research main-point
• The research phases
  1. g. if the survey mentions any exploratory research phase (that might include),
     1. Literature review (desk research) and other secondary data
     2. Primary data (e.g. personal interviews with selective respondents), observation, etc. 
  2. Main (conclusive) research phase (e.g. through open-ended questions, qualitative or/and quantitative questions, demographic questions, etc.)
• The research design (e.g. exploratory-descriptive-causal)
• The type of analyses
  1. Qualitative or/and quantitative analyses
  2. What statistical package did they use
• Limitations (if any).

Your report should not be longer than 2/3 of the page (in essence, you will follow the above structure and you will add what is relevant in each paper that you have chosen, accordingly).

You will upload this essay on the directory of assignments up to 20^th of Dec. 2024.

Good luck!