Marketing Research for Erasmus Students

In this site you will find instructions about the Marketing Research course.

The research project, which you have to successfully implement is about influential marketing and influencers on the Social media.

It is very wide, we will make it narrow after the phase of secondary data collection (task 1).

The criteria of you evaluation are:

Step #1:

Desk research (literature review) through the scholar.google.com. To find 5 papers from this Internet source, download them and make a short report which will contain:

1. 1. The researchers Names, paper title, journal and year
   2. The main point of the paper and the variables that they used to make the research
   3. If it is qualitative or quantitative, the sampling method
   4. A brief report of the findings
   5. Main points of the future research

Deadline: 15 days from now (October 30^th)

Grade of this task: 30% of the total grade.

Note: the papers must be unique, so each one of you should announce them on this list: i) to see if they are suitable ii) to verify that all have assigned different paper titles.

In order that each student writes about different articles (avoid using the same articles), please go to the blog that you’ll find on the following link and make a comment, where to you’ll mention a list with your 5 article titles that you are going to use for your report of step #1:

https://eclass.upatras.gr/modules/blog/index.php?course=BMA479

Step #2:

We will formulate the quantitative questionnaire, which I will upload on our Server, and I’ll send you the research link, in order to find 30 respondents each one of you, in order to fill in the electronic questionnaire.

Deadline: 30 days from the finishing and unloading of the questionnaire (I estimate around Nov. 3^rd we will have finished this task). So this task (data collection) has a deadline November 30^th.

Grade of this task: 60% of the total grade.

Step #3:

A short report of 1 page with the part of the conclusions of the total project (I will assign to each one of you a different part of the findings, in order to comment about them). And thus, you finalize this project.

Deadine: 1 week after Dec. 8^th (we will have to finish the analyses first). So this task (writing the final report) has a deadline December 22^nd .

Grade of this task: 10% of the total grade.

I wish you a happy stay in Patras and see you at our lectures.