Ανακοινώσεις μαθήματος Marketing Research for Erasmus Students

Postponement of tomorrow's lecture due to our Department assembly

Mon, 16 Dec 2024 10:59:17 +0300

Dear Erasmus students,

It is the monthly Department meeting tomorrow morning, so our lecture is postponed for next Monday Dec. 16th, (onl-line lecture) at 11.00-12.00. The lecture link is:

https://upatras-gr.zoom.us/j/6099998434?pwd=NU9HMndkbEEwVVI1QldnVmk0MnFzQT09

It will be our last meeting of this semester, so be there!

Lecture announcement on "Marketing Research on Consumer Behavior" by visiting Professor Dr. Anikó Kelemen-Erdős (on Dec. 10th, time 14.00-15.30, in room PAM6-Department of Business Administration)

Mon, 09 Dec 2024 17:55:00 +0300

Dear students and Faculty Members,

We are pleased and honored to invite you to the open lecture on: "Marketing Research on Consumer Behavior", which will be given by Dr. Anikó Kelemen-Erdős, of Budapest University of Technology and Economics, Faculty of Economic and Social Sciences, Department of Management and Business Economics.

The lecture will take place on the 10th of Dec., during the hours 14.00-16.00, at the premises of the Department of Business Administration (at PAM6).

With Regards,

Dr. Despina Karayanni

Prof. of Marketing

Dpt. of Business Administration

Directions of the 2nd written assignment of 2024

Wed, 04 Dec 2024 15:35:29 +0300

Directions

In this report, for each of the papers that you discuss on your 1st report that you have already posted, you will cite the following, accordingly:

Article title, authors, journal

The research main-point
The research phases
1. g. if the survey mentions any exploratory research phase (that might include),
  1. Literature review (desk research) and other secondary data
  2. Primary data (e.g. personal interviews with selective respondents), observation, etc.
2. Main (conclusive) research phase (e.g. through open-ended questions, qualitative or/and quantitative questions, demographic questions, etc.)
The research design (e.g. exploratory-descriptive-causal)
The type of analyses
1. Qualitative or/and quantitative analyses
2. What statistical package did they use
Limitations (if any).

Your report should not be longer than 2/3 of the page (in essence, you will follow the above structure and you will add what is relevant in each paper that you have chosen, accordingly).

You will upload this essay on the directory of assignments up to 20^th of Dec. 2024.

Good luck!

Up to date progress of your field research (Dec. 01st, 2024)

Sun, 01 Dec 2024 20:33:44 +0300

Dear Erasmus students,

Below I cite the up to date effort of your field research. Some of you have already succeeded on their target. Be more intensive in your effort, as the deadline of this phase is up to December 12th.

ΑΜ	Frequency
23107	1
1.09E+07	2
1.11E+07	1
1074395	1
1082193	27
1082196	1
1084185	1
1085173	1
109 1448	1
109 1567	4
1091383	38
1091396	41
1091448	28
1091466	13
1091487	59
1091499	38
1091522	46
1091525	29
1091532	19
1091539	29
1091544	38
1091554	1
1091567	69
1091580	52
1091606	56
1091624	40
1091994	1
1095367	30
1098313	1
1113722	1
1118197	22
1118198	11
1118202	44
1118208	2
1118238	24
1118247	36
1118256	38
1118258	2
1176347	1
118197	2
118202	3
118238	1
30	1
824063	2
824084	1
Παναγιωτακοπουλου	13
ΠΑΝΑΓΙΩΤΑΚΟΠΟΥΛΟΥ	8
Παναγιωτακοπούλου	8

Up to date progress of your field research (up to 21st of November, 2024)

Thu, 21 Nov 2024 15:06:42 +0300

Dear Erasmus students,

Below I cite the up to date effort of your field research. Some of you have already succeeded on their target. Be more intensive in your effort, as the deadline of this phase is up to November 30th.

1074395	1
1082193	18
1082196	1
1085173	1
1091383	24
1091396	18
1091448	20
1091466	5
1091487	17
1091499	18
1091522	26
1091525	20
1091532	12
1091539	22
1091544	11
1091567	11
1091580	27
1091606	37
1091624	24
1095367	10
1098313	1
1118197	3
1118202	5
1118238	5
1118256	11
1118258	2
118202	2

Postponement of today’s lecture

Wed, 20 Nov 2024 08:43:28 +0300

Dear Erasmus students,

Today's lesson is postponed due to general strike of all transportation means, etc.

In the meanwhile, I will announce the progress of your effort during the day, with another announcement.

Progress of your field research effort up to today.

Wed, 13 Nov 2024 13:03:12 +0300

Dear Erasmus students,

Below I cite the up to date effort of your field research. Some of you have already succeeded on their target. Be more intensive in your effort.

30	1
118202	2
1074395	1
1082193	8
1082196	1
1085173	1
1091383	18
1091396	6
1091448	17
1091466	5
1091487	10
1091499	7
1091522	24
1091525	16
1091532	7
1091539	9
1091544	3
1091567	2
1091580	23
1091606	37
1091624	2
1095367	6
1118202	2
1118238	5
10911567	1

Progress of your consumer field research up to 06th November 2024

Wed, 06 Nov 2024 09:45:14 +0300

Dear Erasmus students,

I cite below the progress of the consumer research.

Search for your code number in order to see the reliable questionaires accounted to you.

Keep up the good work.

P.S. Today's lecture at PAM3, according to schedule (10.15). Be there!

1082193	3
1091383	8
1091466	5
1091487	7
1091499	7
1091522	17
1091525	11
1091539	9
1091567	1
1091580	1
1091606	21
1091624	1
10911567	1

Introductory text that you have to copy to the message link that you send to the participants

Wed, 30 Oct 2024 10:10:08 +0300

Dear Participant,

This research is about automated (non personal) communication systems (chatbots). These are software applications designed to simulate human conversation and interact with users via text, or voice.

They are commonly used in customer service, virtual assistants, and chats to automate responses, answer frequently asked questions, or perform simple actions, such as booking an appointment, retrieving information, or troubleshooting.

Examples of chatbots are: Google Assistant, Siri, ChatGPT, Alexa, as well as, business applications, such as automated customer interaction systems over the phone, or the Internet, with Banks, electricity companies, and other commercial companies.

With this research we make an effort to assess the usefulness of chatbots in our communication with companies.

In order to be a suitable participant in this research, It is necessary to think about a specific chatbot you have contacted with. If you answer that you don't have in mind a specific chatbot, the search ends there, because you should have experience with a specific chatbot, like the ones we mentioned above.

Thank you for taking a few minutes of your valuable time to complete the following survey questionnaire, which we believe you will find interesting and fruitful.

You may start the survey, by clicking here: https://survey.bma.upatras.gr/index.php/857427?lang=en

Directions of the field research

Wed, 30 Oct 2024 09:06:12 +0300

Dear Erasmus students,

The questionnaire was uploaded on the Internet. I will send you the relevant link in the next announcement.

Give your AM number to the participants, without the up or upnet prefix so that it can cite it on the 1st question.

Fill in the questionnaire yourself first, to have an idea of what it is about. I'd suggest copying the introductory text somewhere (I'm sending it to you in the next announcement, so we don't get confused with what I'm telling you here) to prepare them to put in their mind a specific chatbot of a specific company, or application that they've used and they have experience about it.

If the participants answer the first question that they cannot think of a chatbot, the survey stops there, because they are not suitable respondents. The survey asks for their opinion on a chatbot that they have experience using.

You should collect 30 fully completed questionnaires each. Deadline until 12/15/24.

Good luck with this phase of your consumer field research.

Link of the survey

Wed, 30 Oct 2024 03:24:42 +0300

Dear Erasmus students,

Below you'll find the research survey link for your field research. Begin you effort by filling in your questionnaire, so as to test questions' clarity. Then disseminate the link to your friends and aquaintances, so as to receive the 30 completely filled in responses.

The link is: https://survey.bma.upatras.gr/index.php/857427?lang=en

Good luck with your research.

See you also at the today's lecture on 10.30.

Dr. Despina Karaayanni