Marketing Research for Erasmus Students

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Here you'll mention your selected articles' titles, about Chatbots in Marketing, in order for every body to see

Thursday, October 10, 2024 at 11:50 AM
- written by user Καραγιάννη Δέσποινα

In this blog, you'll mention the list of the 3 papers' titles about Chatbots in Marketing,  that you are going to include in your 3-pages report, in order that all your colleagues will see, and not write about the same articles.

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Comments (3)

PEREIRA MANO SOARES DAVID
Wednesday, October 30, 2024 at 4:21 PM
- written by user PEREIRA MANO SOARES DAVID
"The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review" "AI-Based Chatbots in Conversational Commerce" "SMEs’ Adoption of AI Chatbots for Marketing"
LEUCCI ALESSIA
Monday, November 11, 2024 at 5:16 PM
- written by user LEUCCI ALESSIA
1 "The Use of Chatbots in Digital Business Transformation: A Systematic Literature Review". 2 "Chatbots and Communication: The Growing Role of Artificial Intelligence in Addressing and Shaping Customer Needs". 3 "Useful chatbot experience provides technological satisfaction: An emerging market perspective".
KLIMENT MARTIN
Tuesday, December 17, 2024 at 10:46 AM
- written by user KLIMENT MARTIN
1. "Chatbots in marketing" 2. "The Role of Chatbots in Enhancing Customer Experience: Literature Review" 3."A Survey on the Impact of Chatbots on Marketing Activities"