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Course : Marketing Research for Erasmus Students

Course code : BMA479

Marketing Research for Erasmus Students

BMA479  -  Despina Karayanni

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Here you'll mention your selected articles' titles, about Chatbots in Marketing, in order for every body to see

Thursday, October 10, 2024 at 11:50 AM

- written by user
Καραγιάννη Δέσποινα


In this blog, you'll mention the list of the 3 papers' titles about Chatbots in Marketing,  that you are going to include in your 3-pages report, in order that all your colleagues will see, and not write about the same articles.

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Comments (3)

User:PEREIRA MANO SOARES DAVID
- written by user

Wednesday, October 30, 2024 at 4:21 PM

"The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review" "AI-Based Chatbots in Conversational Commerce" "SMEs’ Adoption of AI Chatbots for Marketing"
User:LEUCCI ALESSIA
- written by user

Monday, November 11, 2024 at 5:16 PM

1 "The Use of Chatbots in Digital Business Transformation: A Systematic Literature Review". 2 "Chatbots and Communication: The Growing Role of Artificial Intelligence in Addressing and Shaping Customer Needs". 3 "Useful chatbot experience provides technological satisfaction: An emerging market perspective".
User:KLIMENT MARTIN
- written by user

Tuesday, December 17, 2024 at 10:46 AM

1. "Chatbots in marketing" 2. "The Role of Chatbots in Enhancing Customer Experience: Literature Review" 3."A Survey on the Impact of Chatbots on Marketing Activities"