Darstellung / Vorschau

(MST-PHD102) -  Ioanna Giannoukou & Maria Rigou

Beschreibung des Kurses

Context:

• The role of entrepreneurship and characteristics of an entrepreneur
• Creativity
• Start-up business ideas and business opportunity recognition
• Business models and business model canvas
• Business Planning 
• eBusiness and eGovernment enabling technologies
• Digital Marketing and eCRM
• Marketing Analytics and KPIs
• Interaction Design Principles, Accessibility, and Usability Evaluation
• eBusiness case studies

Creation Date

Dienstag, 8. Oktober 2024