Παρουσίαση/Προβολή

(BMA568) -  Dimitra Papadimitriou

Περιγραφή Μαθήματος

The bidding and staging of cultural and sports events present one of the strategic directions of cities exploiting growth opportunities in services including tourism. This course offers an introduction to the existing knowledge on bidding, planning, marketing, management and evaluation of cultural and sports events. The course explores the theories and applied knowledge relevant to successful event management both for locals and visitors. Lectures will cover a range of events including conventions, sports events, festivals, conferences, small scale promotional events etc.

Ημερομηνία δημιουργίας

Παρασκευή, 2 Δεκεμβρίου 2016