Παρουσίαση/Προβολή

(BMA483) -  Βασιλική Δελλή

Περιγραφή Μαθήματος

Intercultural Business Communication & Cultural Awareness:

This course introduces students to the area of Business culture and covers the main features of intercultural communication. Moreover, it surveys some key cultural dimensions and case studies. The importance of non - verbal communication is emphasized and more specialized vocabulary on business topics is studied.

In brief, the course explores different key concepts related to intecultural business communication such as:

• The importance of culture
• Cultural dimensions (Survey of Research;  Hofstede, Trompenaars, Hall, Mole)
• Types and stereotypes
• Profiling national cultures
• Profiling corporate cultures
• Profiling group cultures
• Culture and communication

 

Ημερομηνία δημιουργίας

Δευτέρα, 9 Ιανουαρίου 2012