Μέθοδοι Έρευνας Αγοράς (ΒΑ_147)

1. Instafamous and social media influencer marketing --- https://www.emerald.com/insight/content/doi/10.1108/MIP-09-2018-0375/full/html 2.The influence of marketing from a power perspective -- https://www.emerald.com/insight/content/doi/10.1108/03090561111137651/full/html 3.Influencer Marketing and its Impact on the Advertised Brand --- https://link.springer.com/chapter/10.1007/978-3-658-24878-9_3 4. Influencer Marketing on Instagram --- https://siim.org.tw/IJIiM/DW/V7N1/IJIiM-19-020.pdf 5.Influencer marketing: purchase intention and its antecedents --- https://www.emerald.com/insight/content/doi/10.1108/MIP-04-2021-0104/full/html

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1.More than meets the eye: The functional components underlying influencer marketing.--> More than meets the eye: The functional components underlying influencer marketing | Elsevier Enhanced Reader 2. The influence of social networking sites on buying behaviors of millennials. --> https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1020&context=amj 3. The emergence of influencer marketing.--> https://trace.tennessee.edu/cgi/viewcontent.cgi?article=3010&context=utk_chanhonoproj 4. Behind influencer marketing: key marketing decisions and their effects on followers’ responses.--> https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1738525?needAccess=true 5.Evaluation Of Impact Of Instagram On Customer Preferences:The Significance Of Online Marketing--> https://www.researchgate.net/profile/Avinash-Pawar-6/publication/339310919_Evaluation_of_Impact_of_Instagram_on_Customer_Preferences_The_Significance_of_Online_Marketing/links/5e4aa5f2299bf1cdb93241ff/Evaluation-of-Impact-of-Instagram-on-Customer-Preferences-The-Significance-of-Online-Marketing.pdf

1. Marketing through instagram inluencers : the impact of number of followers and product divergence on brand attitude https://www.tandfonline.com/doi/full/10.1080/02650487.2017.1348035 2. Influential marketing: a new direct marketing strategy addresing the existence of voluntary buyers https://summit.sfu.ca/item/6629 3. When influencers are not very influential: The negative effects of social media verification https://onlinelibrary.wiley.com/doi/full/10.1002/cb.2039 4. Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations https://www.sciencedirect.com/science/article/pii/S004016252100679X 5. The impact of influencer marketing on consumers' attitudes https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1214105&dswid=-1731

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1.Impact of the pandemic on social media influencer marketing in fashion: a qualitative study https://www.emerald.com/insight/content/doi/10.1108/QMR-11-2021-0133/full/html 2. Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being https://www.emerald.com/insight/content/doi/10.1108/MIP-05-2023-0191/full/html 3. Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers’ willingness to search for information https://www.emerald.com/insight/content/doi/10.1108/JPBM-10-2021-3681/full/html

1.How do consumers interact with social media influencers in extraordinary times?https://www.emerald.com/insight/content/doi/10.1108/JRIM-02-2023-0062/full/html 2.Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8872418/ 3.How Age and Disclosures of Sponsored Influencer Videos Affect Adolescents’ Knowledge of Persuasion and Persuasion https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7297843/

1."Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece " 2.Influencer Marketing: A New Marketing Communication Trend 3.Social media influencer marketing: a systematic literature review 4.Consumers’ responses on the emergence of influencer marketing in Greek market place 5.Social media influencer marketing: A systematic review, integrative framework and future research agenda

1. title: Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era link: https://www.frontiersin.org/articles/10.3389/fpsyg.2021.808525/full 2. title: Understanding influencer marketing: The role of congruence between influencers, products and consumers link: https://www.sciencedirect.com/science/article/pii/S0148296321002307 3. title: Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach link: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0264899

1. Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs https://www.sciencedirect.com/science/article/abs/pii/S0969698920300059?fr=RR-1&ref=cra_js_challenge 2. Opinion leadership vs. para-social relationship: Key factors in influencer marketing https://www.sciencedirect.com/science/article/abs/pii/S0969698920313795 3. The Impact of Instagram Influencer Marketing in the Restaurant Industry https://www.igi-global.com/article/the-impact-of-instagram-influencer-marketing-in-the-restaurant-industry/297496

1)The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y. The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y. https://www.sciencedirect.com/science/article/pii/S1877042814039366 2) Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions https://www.sciencedirect.com/science/article/pii/S0969698918307963 3) Teenagers’ moral advertising literacy in an influencer marketing context https://www.tandfonline.com/doi/abs/10.1080/02650487.2021.1964227

1) Elements of strategic social media marketing: A holistic framework https://www.sciencedirect.com/science/article/pii/S0148296316302843?via%3Dihub 2) Effective influencer marketing: A social identity perspective https://www.sciencedirect.com/science/article/pii/S0969698922001199 3) Social media influencer and brand loyalty on generation Z: the mediating effect of purchase https://ejournal2.undip.ac.id/index.php/ijb/article/view/11485

1. The Effects of Social Media Marketing Antecedents on Social Media Marketing, Brand Loyalty and Purchase Intention: A Customer Perspective, https://www.researchgate.net/profile/Bader-Almohaimmeed/publication/334275973_The_Effects_of_Social_Media_Marketing_Antecedents_on_Social_Media_Marketing_Brand_Loyalty_and_Purchase_Intention_A_Customer_Perspective/links/5da215cfa6fdcc8fc34c910e/The-Effects-of-Social-Media-Marketing-Antecedents-on-Social-Media-Marketing-Brand-Loyalty-and-Purchase-Intention-A-Customer-Perspective.pdf 2. “It’s Just Addictive People That Make Addictive Videos”: Children’s Understanding of and Attitudes towards Influencer Marketing of Food and Beverages by YouTube Video Bloggers https://www.mdpi.com/1660-4601/17/2/449 3. Why customers buy an online product? The effects of advertising attractiveness, influencer marketing and online customer reviews https://www.emerald.com/insight/content/doi/10.1108/LBSJMR-09-2022-0052/full/html

(1)Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes, (2) To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go, (3) Influential post identification on Instagram through caption and hashtag analysis

1)Smarter real estate marketing using virtual reality to influence potential homebuyers' emotions and purchase intention https://www.emerald.com/insight/content/doi/10.1108/SASBE-03-2021-0056/full/html 2)Influencer Management Tools: Algorithmic Cultures, Brand Safety, and Bias https://journals.sagepub.com/doi/pdf/10.1177/20563051211003066?fbclid=IwAR1ReiwkTEHdOv9v4pMbyaCHilbG-K3WPCiPh_M-aK7-uEC7igt-adYsTUo 3) YouTube marketing: how marketers' video optimization practices influence video views https://www.emerald.com/insight/content/doi/10.1108/INTR-10-2019-0406/full/html

1) Influencer Μάρκετινγκ: Μια αλλαγή παραδείγματος στις σύγχρονες διαφημιστικές στρατηγικές: https://businessrev.gr/2023/08/11/influencer-marketing-mia-allagi-paradeigmatos-stis-sygxrones-diafimistikes-stratigikes/ 2)The impact of digital influencers’ characteristics on purchase intention of fashion products: https://www.tandfonline.com/doi/full/10.1080/20932685.2022.2039263?src=recsys 3)Psychological ownership in social media influencer marketing: https://www.emerald.com/insight/content/doi/10.1108/EBR-08-2019-0165/full/html

1)Instagram vs. Reality: Conceptions of Authenticity Among Instagrams Micro-Influencers https://scholarship.tricolib.brynmawr.edu/items/c6179ce9-9e45-4e80-a57d-955cd308cf53 2)Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers https://ieeexplore.ieee.org/abstract/document/9138861 3)How Influencers Marketing Motivates Consumers’ Buying Behaviour: A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1433912&dswid=5013

1) What is the relationship between marketing of library sources and services and social media? A literature review paper https://www.emerald.com/insight/content/doi/10.1108/LHTN-10-2019-0071/full/html 2)Impact of social media strategies on stock price: the case of Twitter https://www.emerald.com/insight/content/doi/10.1108/EJM-10-2017-0718/full/html 3)A multi-stage model of word-of-mouth influence through viral marketing https://www.sciencedirect.com/science/article/abs/pii/S0167811608000414?via%3Dihub

1) Almost human? A comparative case study on the social media presence of virtual influencers https://www.sciencedirect.com/science/article/pii/S1071581921001129 2) Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge https://www.sciencedirect.com/science/article/pii/S0747563218302553 3) More than meets the eye: The functional components underlying influencer marketing https://www.sciencedirect.com/science/article/pii/S000768132030032X

1) Wear in or wear out: how consumers respond to repetitive influencer marketing: https://www.emerald.com/insight/content/doi/10.1108/INTR-01-2022-0075/full/html#abstract 2) What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions: https://www.emerald.com/insight/content/doi/10.1108/JPBM-05-2019-2362/full/html 3) Influencer Marketing for Tourism and Hospitality: https://www.emerald.com/insight/content/doi/10.1108/978-1-83982-688-720201009/full/html

1) Identifying influencers on social media: https://www.sciencedirect.com/science/article/abs/pii/S0268401220314456 2) Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy: https://www.sciencedirect.com/science/article/abs/pii/S0969698920313114 3) ‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media:https://www.tandfonline.com/doi/abs/10.1080/1369118X.2018.1438491 4) Understanding influencer marketing: The role of congruence between influencers, products and consumers: https://www.sciencedirect.com/science/article/pii/S0148296321002307 5) David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers: https://www.tandfonline.com/doi/abs/10.1080/00913367.2021.1980470

1)Ruan, Y., & Mezei, J. (2022). When do AI chatbots lead to higher customer satisfaction than human frontline employees in online shopping assistance? Considering product attribute type. Journal of Retailing and Consumer Services, 68, 103059. 2)Hsu, C. L., & Lin, J. C. C. (2023). Understanding the user satisfaction and loyalty of customer service chatbots. Journal of Retailing and Consumer Services, 71, 103211. 3)Kvale, K., Freddi, E., Hodnebrog, S., Sell, O. A., & Følstad, A. (2020, November). Understanding the user experience of customer service chatbots: what can we learn from customer satisfaction surveys?. In International Workshop on Chatbot Research and Design (pp. 205-218). Cham: Springer International Publishing.